• Promotional image used in the project refers to Yoko Ono’s Museum of Modern (F)Art conceptual intervention in which she stages her own exhibition at The Museum of Modern Art in New York in 1971 through advertisement. photos: Gregory Sale and Vikki Dempsey
  • The visual in the video is an active dot pattern generated from a sound wave of the spoken dialogue and telephone sounds. Sale began each conversation with “I am looking for Yoko Ono,” and proceeded from there. photos: Gregory Sale and Vikki Dempsey
  • photos: Gregory Sale and Vikki Dempsey
  • photos: Gregory Sale and Vikki Dempsey
  • photos: Gregory Sale and Vikki Dempsey

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Looking for Yoko Ono, 2002-2006

Looking for Yoko Ono is a sound-based performance-video project entailing clandestine communication with audience members attending the Yes Yoko Ono exhibition at San Francisco Museum of Modern Art. Responding to an early Yoko Ono piece, Sale played with artistic intervention and celebrity and questioning museum culture.

Ono's original piece presents a simple telephone placed on a shelf and a label that reads: "If the phone rings, answer it and speak with Yoko Ono." Sale obtained the phone number and called the museum once daily (like Ono) and spoke with whomever answered.

The video component of this project was realized in conjunction with media artist Vikki Dempsey. The project and related works have been included in festivals and exhibition contexts: alongside Yoko Ono's work in Yoko Ono: Imagine Film, UC Berkeley Art Museum and Pacific Film Archive, Berkeley, CA; in 7+7+7=21, Lisa Sette Gallery, Scottsdale, AZ; at Photo Miami, International Contemporary Fair for Photo-Based Art, Video & New Media. The project won an Award for Innovation in the Hometown Video Festival, Monterey, CA in 2005.

Text Samples Link to Looking for Yoko Ono Text Samples.

15-minute performance video


Copyright © 2009 - Gregory Sale Art